American Airlines Careers | Email Marketing Specialist Job, DFW

American Airlines

Job Description

Responsible for planning and producing email marketing programs to promote various products and services. This position plays an integral role in delivering a robust and modern Customer Relationship Management (CRM) communication program. The role is a part of the Email Marketing Team within the Global Brand Marketing Organization, part of the Customer Division.

Benefits and Offers

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.

• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.

• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.

• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.

• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Your main responsibilities in this role include the following:

Duties and Responsibilities

• Owns and executes the design, production and delivery of email marketing projects for Customer Relationship Management (CRM), loyalty promotions and other business needs

• Owns the email production (build) process for each program utilizing our third-party Email Service Provider platform, this includes creative design, HTML coding and running audience filters against American’s IT data sources

• Owns the overall email contact strategy to meet business objectives, in close collaboration with internal and external partners, including Global Marketing, Loyalty Marketing, Customer Experience, Email Service Provider and IT

• Acts as Product Owner for IT projects assigned to their vertical

• Develops email marketing strategies that advance our trigger-based and automation efforts

• Monitors ongoing trigger/automation activity and makes optimization recommendations based on performance

• Ensures the marketing message is conveyed clearly and delivered properly to recipients

• Develops and implements ongoing best practices to monitor and schedule CRM Team resources, including report development of historical resource allocations

• Develops and executes email testing strategies for maximum optimization of the email channel

• Develops customer segmentation metrics, goals and measurement for customer lifecycle marketing programs

Job Requirements

• Bachelor's degree in Information Systems/Technical Communications/Visual Design or equivalent experience/training

• 2 years of Customer Relationship Management/email marketing experience or related field

• Experience with an ESP (Email Service Provider) platform

• Experience building and deploying emails, including HTML design/coding, audience segmentation, campaign set up

• Must have expertise in HTML design/coding and other technical expertise to troubleshoot and correct issues that affect email production or other actions that may impact customer experience with American’s email marketing product.

• Experience reporting and analyzing campaign results data

• Proficient in Adobe Creative Suite, particularly Dreamweaver

• Proficiency with Microsoft Office tools – Excel in particular

• Understanding of relational databases and related technology query tools such as Access or SQL is preferred

• Strong analytical mindset with a drive toward actionable insight

• Strong attention to detail and accuracy

• Strong organizational, problem solving and project management skills

• Ability to work effectively, meet tight deadlines, and shift priorities appropriately in a fast paced, dynamic work environment

• Self-motivated with a strong work ethic; able to work independently or in a team environment

• Ability to appropriately interact with diverse teams (internal and external), across multiple management levels

Preferred Qualifications

• Hands on experience in developing and implementing new customer journey emails

• Email copywriting experience

Job Details

Company: American Airlines

Employment Type: Full-time

Job Location: Fort Worth, TX, USA

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