American Airlines Careers | Specialist, Social Media Content and Engagement Job, DFW

American Airlines

Job Description

American is looking to expand our social media team to lead and transform how we connect with customers and team members, evolve our content strategy, and blaze new trails in the social space. We’re looking for an energetic and driven community manager to drive programs that expand our audience, engage our followers and promote our brand.

Benefits and Offers

• Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.

• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.

• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.

• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.

• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Your main responsibilities in this role include the following:

Duties and Responsibilities

• Developing the strategy to enable our customers (and team members) to be our best amplifiers and champions

• Creating a strong community of engaged advocates to increase the connection of the brand with followers

• Collaborating with the content teams to ensure content meets community engagement strategy goals

• Participating in the management of the social content calendar and writing/editing copy for social channels

• Working with channel strategy specialist to prepare reports on community engagement and metrics

• Identifying internal and external influencers/advocates and seek user-generated content in support of messaging

• Ensure advocacy efforts consistently grow the audience, individual executive presence and meet social

Job Requirements

• Bachelor's Degree in Marketing, Communications, related experience or relevant work experience

• 3+ years direct relevant social media management

• Thorough understanding of current social media trends

• Proven success of developing and implementing successful social media programs and communities

• Some knowledge and expertise in Sprout and Bambu

• Exceptional writing and grammatical skills with a flair for social speak

• Excellent verbal communication skills with ability to present ideas and information clearly

• Extreme attention to detail and outstanding organization and presentation skills

• Collaborative team player able to integrate with diverse cross-functional teams

• Ability to build strong relationships with customers and colleagues

• Proficiency in Photoshop, Sketch, Adobe Spark and/or InDesign desired

Preferred Qualifications

Job Details

Company: American Airlines

Employment Type: Full-time

Job Location: Fort Worth, TX, USA

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